Impact of new and digital media on News Corp
include:
·
Online subscriptions/paywalls
·
Price promotions for newspapers
·
Impact on institution content and its appeal
·
Paid subscriptions for TV content
·
Quality of journalism
·
User generated content
·
Social media/online news providers (Huff Post, Ampp3d etc.)
Tasks
1) Research News Corporation’s response to the growth of new and digital media by listing each of the institution’s brands (Sky News, Times etc.) Have any closed, changed or been in the news in the last 10 years for any reason?
Foxtel
Testra
-
Authonomy
BallBall
-
Australian Golf Digest
Australian Good Taste (with Woolworths Supermarkets)
Australian Parents (with Woolworths Supermarkets)
Best of the Gold Coast Magazine
Country Style
delicious. (with the ABC)
Gardening Australia (with the ABC)
Lifestyle Pools + outdoor design
MasterChef Magazine
Super Food Ideas
Vogue Australia
-
-
Sold
Defunct
The Daily (2011-2012)
News of the World (1843-2011) (closed)
Today (1986-1995)
The London Paper (2006-2009)
Consolidated Media Holdings (2007-2012)
Publishing and Broadcasting Limited (1994-2007)
2) Develop examples of the impact that new and digital media has had on News Corp’s brands (paywalls, readership figures, audience share etc.)
The fall of the newspaper printing industry has coincided
with the rise of digital media – serving as an overall more appealing platform
for news delivery. Paywalls have thus been put in place for The Sun and The
Times to charge readers for revenue to be reinvested into better quality
journalism. Readership figures have yet seemingly dropped due to the wide accessibility
of free news over a plethora of online news sources.
3) Use what you have found out about News Corp to answer the following question:
“Why and with what success are traditional media
institutions adapting to the challenge posed by new/digital media?”
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