Friday 19 February 2016

21

"Evgeny Lebedev, owner of The Independent, said: “The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high-quality editorial content that is attracting more and more readers to our online platforms. " 

Friday 12 February 2016

Index: Identity

Index - NDM News stories

New & digital media: News stories weekly
Blog Index


Monday 8 February 2016

Identities and Film: blog task

Complete the Twenty Statements Test yourself. This means answering the question ‘Who am I?’ 20 times with 20 different answers. What do they say about your identity? Write the 20 answers in full on your blog.
I am:
- a citizen of the world SG
- composed a bunch of biological components which make me human SG
- predeterminedly disprivileged in the world of commerce due to my ungovernable circumstances IB
- subject to the wrath of a judgemental society IB
- a learner SG
- a teacher SG
- a friend SG
- in construction SE
- young and foolish SE
- matured and wise SE
- a nuclear weapon SE
- a blessing SE
- a curse SE
- male SG
- a film fanatic I
- ambitious A
- insightful SE
- conscious SE
- conscientious SE
- a question mark SE

Classify your answers into the categories listed on the Factsheet: Social groups (SG), ideological beliefs (IB), interests (I), ambitions (A), self-evaluations (SE).

Watch the trailers for the five films highlighted as examples of gay/lesbian representation in mainstream film. How are LGBT identities constructed in the trailers and how are audiences encouraged to respond to these representations?
LGBT identities are constructed through the basis of marginalisation. 

https://www.youtube.com/watch?v=cl4B9AU45P4
https://www.youtube.com/watch?v=_Y7NGglgjCU
https://www.youtube.com/watch?v=e-Ca-SPeJw4
https://www.youtube.com/watch?v=bdDSqgZ87fM
https://www.youtube.com/watch?v=vsFY0wHpR5o


Media and collective identity


  • Marxism and the Frankfurt School
  • Daniel Chandler: CAGE
  • Stuart Hall: media construction








Collective identity: blog task

Self-image and the Media (MM41)


Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
- Who are you? Who we are, think we are, and want to be seen to be differ and are largely impacted by the media circulating around us.
- I think, therefore I am Not too long ago, the ungovernable roles of class, religion and gender served as predetermined roles which dictated our lives.
- From citizen to consumer Bernays proposed ideas originating the notions for the consumer boom of the early 20th century. This inspired a psychoanalytic take on consumerism construction by branding products according to how it'd make people feel about themselves - thus tapping into the id of an individual's primitive desires. 
- The rise of the individual Nearing the end of the 20th century brought a pride to people for being themselves - empowerment through individualism. 
- Branding and lifestyle Image of consumers formed through 'style over substance'.
- Who will we be? Self-identity is malleable with the internet developments 

List five brands you are happy to be associated with and explain how they reflect your sense of identity.
I don't associate myself with brands, I buy what I like as long as it's affordable and achieves a reasonable balance of style and substance without compromising one or the other. Purchases are on a product basis rather than brand. 

Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
There's a larger emphasis on style, it goes to say without a doubt that the spread of commercialism has influenced a highly superficial consumer base. 

Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
External superficial value exceeds all that is substantial under the veneer of glitter and pretty garlands of flowers and whatnot. 

Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
No, and of course. 

What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
I disagree with it because despite it caters appropriately, it still narrows the focus and access of an individual - we need variety - and as Steve Jobs once said, sometimes the consumer doesn't know what they want until you give it to them.

Thursday 4 February 2016

Weekly New/Digital Media Homework 20


This news story highlights the distinction of the 2016 US Presidential elections as we witness a higher influence of social media more than ever. In this instance, Trump's prestige is heightened by his reactivity on Twitter. Trump has consistently dominated the social media conversation in previous GOP debates.

Embedded image permalink

As an informational outlet, this digital platform is considered more than just a substitute for traditional journalism. Factors including instantness and multimedia reporting enhance digital reporting as it surpasses traditional fulfilment of Galtung and Ruge's news values. 


Wednesday 3 February 2016

Identities: Feminism and new/digital media

Waves of feminism
First wave: early 20th century, suffragette movement (right to vote).
Second wave: 1960s – 1990s, reproductive rights (pill), abortion, equal pay.
Third wave: 1990s – present, empowerment, reclaiming of femininity (high heels, sexuality etc. See Angela McRobbie's work on women's magazines).

Fourth wave?
Many commentators argue that the internet itself has enabled a shift from ‘third-wave’ to ‘fourth-wave’ feminism. What is certain is that the internet has created a ‘call-out’ culture, in which sexism or misogyny can be ‘called out’ and challenged. 


This culture is indicative of the continuing influence of the third wave, with its focus on challenging sexism and misogyny in advertising, film, television and the media. 

Key quote: “power users of social media”

The internet has facilitated the creation of a global community of feminists who use the internet both for discussion and activism. 

According to #FemFuture: Online Feminism, a report recently published by Columbia University’s Barnard Center for Research on Women, females aged between 18 and 29 are the ‘power users of social networking’.


Critics of online feminism
Critics of online feminist movements suggest that petitions and pressure from Twitter campaigns is simply a witchhunt orchestrated by privileged middle-class white women.










Class research task

Twitter user 'Jean Hatchet' has led a series of petitions against convicted rapist Ched Evans from being signed to a new club. I regard this as a valid campaign because it is important that public figures do not liberally perform such atrocities as rape and still resume their career unsanctioned. 

Caroline Criado-Perez: female presence on banknotes
Criado-Perez has ultimately succeeded in her endeavours to have a woman on the back of an English banknote. Following after, she has received countless threats which have led on to cause serious harm, one of many incidents occurring daily by the hands of misogynists. 
  
Caitlin Moran: Twitter silence
Caitlin Moran's proposition of a twitter silence was used as a symbolic act against the abusive Twitter loudmouths. The campaign seems to be a futile one as 'shutting up' doesn't do much to solve the issue of Twitter abuse against feminists and women. 

Feminism: blog task



How might this video contribute to Butler’s idea that gender roles are a ‘performance’?
Beyonce's actions in this video are scripted in order to create a performance imitating a typical housewife in her many roles and chores around the domestic sphere. 

Would McRobbie view Beyonce as an empowering role model for women?
Beyonce's sexual provocation, when associated with her status, depicts how women can use their attached stereotypes to their own power.

What are your OWN views on this debate – does Beyonce empower women or reinforce the traditional ‘male gaze’ (Mulvey)?

My personal beliefs reside with Butler's idea of a performance which exhibits the socialisation of women to their behaviours. I think that Beyonce is an empowering figure for women due to her success but this particular video (although satirical) doesn't have an evidently satirical feel and would instead serve more to reinforce the male gaze.