This strategic move in the tabloid's business model has seemed to reap rewards of sales increased by 23,000, hence competing closely with rivals the Sun and the Daily Mirror. For the current temperament of the industry this seems a tactical move as evidenced by the sales increase. However, tabloids must develop a creative niche in order to achieve tremendous success - this move must be integrated with new/digital media advancements. Barrie Keeffe - a loss to journalism but a gift to playwriting
The downfall of professional journalism sees writing talents becoming translated to other forms of entertainment, literature and academia. This can be perceived nutritious to the wealth of culture and arts and can thus prove as one of the positive externalities deriving from the uprise of new & digital media. 
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