What are the benefits for audiences and institutions from the changes new and digital media have had on the news industry?
What are the downsides for audiences and institutions as a result of new and digital media in news?
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1) Ofcom 2014 report on the consumption of news in the UK - key statistics relating to the influence of new and digital media:
- 95% of UK adults follow the news
- 75% of UK adults claim to follow the news by television (78% in 2013)
- 41% use internet/apps for news (32% last year) - (16-34 age group -- 60%)
- 28% stated BBC One as the most important news source to them personally
- BARB figures show that each adult watched an average of 115 hours of national and international news on television
- When asked which topics they considered to be news, UK adults nominated crime (53%), worldwide current affairs (53%), UK-wide current affairs (51%) and UK-wide politics (49%).
2) An institution that has benefited from the changes new and digital media has brought to the news industry and how new technology has helped the institution:
Sky News has benefited from the changes derived from advancements in NDM as they have successfully exploited these changes in order to support their own news reporting integrally. This has been demonstrated through their 2015 annual report, which is reflective of the developments in their online streaming services of news via their website, which is linked through from their social media presence on platforms inc. Twitter and Facebook.
3) An institution that has suffered as a result of the changes new and digital media has brought to the news industry and how it had a negative impact:
The Guardian has incurred a loss as of 2015 as detailed in their latest financial report. This can be attributed to the fall in demand for newspapers due to the immediacy of news accessibility via online news which is better optimised on rival news sites such as news.sky.com and telegraph.co.uk.
4) Answer the following question in a mini-essay on your blog:
Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?
Changes in new and digital media have developed an established abundance of immediately accessible news from a wider array of news sources than ever before. This raises questions regarding the level of benefit this inflicts onto the 'recipient'. Taking notice of the inverted commas, the basis of this debate relies on the autocracy and literacy of the audience member.
It is evident that the general public as a collective audience isn't media literate, and hence relies heavily on the news they are accustomed to being a recipient of. Therefore, it can be argued that audiences suffer by being informed in a manner which is curated to the beliefs represented by the particular news institution in question.
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